The Digital Advertising Blog

There is no doubt in the fact that your website should be accessible to everyone. You wouldn’t want to lose a potential audience over a mere failure to provide digital inaccessibility. But how much of a choice do you have here?  Digital Accessibility Apparently, you don’t have much choice over the fact whether you want to make your website design accessible to everyone or not: you are required to do so by law.  An Americans with Disabilities Act (ADA) was created by the United States Department of Justice. Under the act, you are required to publish a website that is equally accessible to both the able and the disabled. In case you fail to conform to the standards set by the ADA, you are likely to be sued for a major penalty. In the worst-case scenario, you may even be sued for up to a mind-boggling $100,000. The Root It all began with the Americans with Disabilities Act which clearly states that every individual regardless of his or her condition will...

Mobile Optimization Mobile optimization is the process by which a website is designed to ensure that people who visit the website through a mobile device experience it optimally. In other words, the website is optimized for viewing on a mobile screen. Here are four reasons why your website should be mobile optimized.  If it isn’t you should seriously think of how to update your website. Why you should mobile optimize Everyone has a mobile As of now, more than 1.2 billion people access internet from smartphones. Out of all the people who use the internet, 80% have a smartphone. So if they’re online, they are probably using their phones.         2.  Currently half of the traffic on the web is mobile In a report on May 2014, consumption of mobile media was higher than desktop media consumption by 21%. This was 51% of total consumption of digital media. This translates into the fact that more than half of t...