Top 4 reasons why your website should be mobile optimized

Mobile Optimization

Mobile optimization is the process by which a website is designed to ensure that people who visit the website through a mobile device experience it optimally. In other words, the website is optimized for viewing on a mobile screen.

Here are four reasons why your website should be mobile optimized.  If it isn’t you should seriously think of how to update your website.

Why you should mobile optimize

1. Everyone has a mobile

As of now, more than 1.2 billion people access internet from smartphones. Out of all the people who use the internet, 80% have a smartphone. So if they’re online, they are probably using their phones.

        2. Currently half of the traffic on the web is mobile

In a report on May 2014, consumption of mobile media was higher than desktop media consumption by 21%. This was 51% of total consumption of digital media. This translates into the fact that more than half of the traffic on the web is through mobile.

        3. Smartphone users spend more

Compared to desktop users, mobile users buy more frequently. According to a study, mobile users on an average spend less for every transaction that they make. But these transactions are frequent. Tablet users spend the most amount of money for every transaction they make. Both categories of consumers represent a market that cannot be captured if your website is not mobile optimized.

         

        4. Google favors mobile optimized websites

Google has been in favor of mobile optimized websites in SERP rankings. Google actually penalizes websites that have not been mobile optimized, by ranking them lower. This has resulted in companies developing mobile optimized websites. If you want to retain and improve the traffic that your website attracts, update your website to make it mobile optimized.